This cherished annual tradition begins at 5:30 PM on the Saturday after Thanksgiving in downtown Cheyenne, bringing the community together to celebrate the holiday season.

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Aligned with the Shop Small Saturday initiative, the event promotes supporting local businesses through the "Shop Small" movement. The parade wraps up with a festive tree-lighting ceremony at the Plaza.

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The parade kicks off with the Toys for Tots float, and attendees are encouraged to bring unwrapped toys to help collect gifts for those in need, spreading holiday cheer throughout the community.