Shop Small Saturday Focuses on Local Business Growth
Each year, the Greater Cheyenne Chamber of Commerce represents the greater Cheyenne area as a Neighborhood Champion for the annual Shop Small Saturday festivities. The Neighborhood Champion is recognized as an organization which "brings small businesses and shoppers together."
The event focuses on growing local economy by placing the focus on local, small businesses. In 2010 it was recognized that economic hardships were abound with small businesses, and the attempt to support those local businesses was made by American Express, as they launched the first Shop Small Saturday. Annually, the event falls on the Saturday immediately following Thanksgiving (smack dab between Black Friday and Cyber Monday!).
In 2017 there was an estimated 108 million consumers who reported shopping or dining at local, independently-owned businesses on Shop Small Saturday, equating to "roughly 43% of Americans". According to reports, there are approximately 64,653 small businesses in operation across Wyoming.
So what can you do on Shop Small Saturday? SHARE what your local small business will be doing or offering to the public! Let us help you by marketing - so tell us WHAT you're going to be doing on November 24th as a business! Or, if you do not own or work for a local small business, check out our great businesses that ARE hosting events or sharing special deals to help you get your holiday gifts (or something nice for yourself!).
Need a little business inspiration!? Here's some great resources! *Past Shop Small Saturday participants